Columbia College: 15 key goals

The college has updated its transformational plan with 15 key goals

Columbia College is growing and changing. To reflect this dynamism, its transformational plan has been updated with 14 key goals that include a coordinated marketing and enrollment management plan, a Day Campus enrollment increase to 1,250 students in two years, significant Online Campus enhancements, a new science building, the adoption of new technologies and new degrees including one in public relations and advertising, market expansion and more.
  1. A cohesive, coordinated and effective marketing and enrollment management plan will be developed to include every venue of the college (2d, 5b).

    Enrollment management services, plans and organizations of other institutions have been reviewed. Current enrollment management reports are under review and changes are being evaluated. A draft outline of a strategic enrollment plan for the college is due June 30, 2009.

    AHE directors were provided specific guidance and expectations regarding enrollment management processes during the September 2008 Directors’ Conference; reports were created to track the conversion of prospects to applicants to matriculated students; marketing planning has been centralized under the Executive Director of Marketing; and media buying has been outsourced to get more effective placements. More aggressive monitoring of enrollment management practices at campuses is now embedded in AHE procedures.
  2. By 2012 Day student enrollment will increase to 1,250 with increased admission and retention standards (2d).

    The following numbers are associated with recent Day Campus enrollments (headcounts) with projections:




  3. The quality of academic coursework, programs and student services within the Online Campus will be significantly enhanced (2a).

    The goal of redevelopment is to create courses that are less text-based and richer in multimedia content, appeal to different learning styles, and include opportunities for learning by inquiry. The goal is to also ensure courses are accurate and consistent. The Online Campus held three development conferences in 2008, with a total of 56 developers attending. As of the end of January, there are 30 courses that have been re-developed.

    Online Campus is developing an online student orientation that will cover key areas such as registration, advising, financial aid, online course orientation, strategies for succeeding in an online course, and more. Production is scheduled to begin March 2009.

    Enhancements to the Village, the online instructor community, have been made in the past year. The Content area has been updated and consolidated, so instructors can better access the information they require. In addition, IT staff created a series of videos demonstrating how to perform key tasks in the D2L interface. Similar videos are being created for students and will be included on the new student online orientation.

    As a result of the two additional Course Review Specialists funded in 2008, the Academic Programs group has improved its ability to monitor courses, ensure quality control, and handle student/instructor issues.

    Courses in human services, management information systems, culture and society, history, the arts and other areas have seen tremendous growth. The staff continues to train between 70-90 new instructors each year. The Online Campus is also working with the science department to offer Biology 108 with a lab component.

    Branded textbooks provide the instructors with a text that is guaranteed by the publisher to stay in print for a number of years. There is significant cost savings for students.
  4. The sciences will be deepened and strengthened by building and furnishing a state of the art sciences building (2a, 2b, 5b).

    The programming and schematic design are complete. Further progress awaits fundraising.
  5. AHE quality, quantity and innovation will be enhanced (2a, 4c).

    The eSyllabus system has been embedded throughout the Nationwide and Evening Campuses and has resulted in improved quality and more timely availability of syllabi to students. More than 85% of the syllabi for the 493 classes scheduled at Nationwide Campuses were available online at the start of registration for the January 2009 session and 88.9 % were available at the start of registration for the spring session.

    The addition of the Academic Advisor Coordinator & Trainer (AACT) position and the subsequent activities and training products delivered by the AACT has moved the academic advising corps along a more professional path.

    The focus of the Faculty Integration Conferences has shifted from a broad departmental conference to a discipline specific conference. Feedback from the two conferences held to date indicates the change more effectively promotes the integration of faculty.

    Initial planning for the integration of the new technologies available (Hobsons and Document Imaging) into college processes is underway and will have a positive major impact on college processes.
  6. Priority technology enhancements will include:
    • Standardized classroom technology;
      Almost all main campus classrooms have a standardized technology suite.
    • Enhanced online content;
      (See Goal #3.)
    • Improved data collection and reporting;
      Staff have been added in the Systems Analyst and Institutional Research Offices; see also Goal #1.
    • Document imaging (2a, 2c, 3c, 3d).
      (See Goal #5.)
  7. Priority facilities enhancements will include:
    • Acquisition of necessary property as outlined in master plan;
      Property continues to be purchased contiguous to campus. Notable recent purchases include the hair shop on Rangeline, the house on 410 N. Tenth and Columbia Photo, which will house the Online Campus, testing and proctoring services.
    • Purchase or construction of alternative housing to accommodate Day student enrollment increases;
      In Spring 2009 it was decided that additional housing would not be needed for Fall 2009. Eighty to one hundred new beds will be needed eventually to meet the enrollment and percent-residential goals
    • More efficient space utilization (2b, 3d).
      Two additional spaces were added to the Financial Aid Department allowing all FA personnel to work on the same floor in adjacent areas. Three offices on the 2nd floor of MO Hall have been reconstructed into a single space and will become the new call Center on February 9, 2009. The space will allow for nine workstations in the call center, compared to the current six stations.

      There have been preliminary architectural meetings attempting to define a location and design for future construction for student housing. The remodeling of St. Clair is providing more efficient space for a number of staff.
  8. Undergraduate and graduate degrees will be selectively added (2a, 4c, 5c).

    Public Relations & Advertising Degree – Preliminary coordination is underway with the Business Department to modify the Public Relations and Advertising degree, so that it can be exported to the Nationwide Campuses and the Online Campus.

    Human Services and Management Information Systems Degrees – The AS and BA in Human Services is now offered online and the BS in MIS is under development online and will be added to the online Campus in the fall of 2009.

    Masters of Arts in Teaching (MAT) – The MAT degree was made available online beginning June 2008.
  9. New markets will be created and existing markets will be expanded (2a).

    LocationFirst Classes OfferedOther
    Fort Sill, OKMarch 2008 
    San Diego, CAMarch 2008 
    Naval Weapons Station, SCAugust 2008 
    Los Alamitos, CAUS Coast Guard Station at San Pedro California in August 2008 
    Salt Lake City, UT Enrolled international students in Jan. 2009
    Hancock Field, NY New teaching location at NE Air Defense Sector, Rome, NY
  10. A greater affinity for the institution will be developed in current students and alumni(5a).
  11. A Columbia College brand will be created that better reflects the institution's position in the market(5a).
  12. The Career Services center will be enhanced and expanded and will include data collection.(2b).

    Institutional Research is assisting with implementation of electronic compilation of collected data that will increase the time available for staff to focus on assisting students with career search preparation. An inclusive report of results of the 2007 Graduate Survey were disseminated to AC members and the Director of Admissions.
  13. Each major that assesses outcomes using the MFT will show average scores above the national mean (3a, 4c).

    In 2007-2008 four majors were above or at the national average: Business Administration, Criminal Justice Administration, Mathematics and Sociology. The overall College average was 43rd percentile; Day and AHE students performed at the same level overall.
  14. "Good fit" will be the focus on the Day program with regard to student housing, retention and recruitment (5c).

    A project has been initiated to identify the characteristics of a successful student at Columbia College; these characteristics will be used to profile and identify the students to primarily target for recruitment.
  15. The endowment will grow (2b).

    The endowment has shrunk due to the decline in the stock market. The College will engage a consultant to assist the College with the following:

    • Assess and identify appropriate objectives and goals for the endowment, and revise the investment policy.
    • Assess and determine how endowment funds should be managed, including identification of money managers.
    • Define appropriate benchmarks to measure endowment performance, and put in place a mechanism to monitor actual performance to benchmarks.
    • Identify appropriate performance monitoring on a perpetual basis.